I like it. Also, I gave up first-order metrics a while ago, since everybody was hitting their numbers and we were still losing money! Second order is the way to go. Young people need to schooled on this. Its the results that matter, not the effort or activity.

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Dec 17, 2022·edited Dec 17, 2022Liked by Sean Byrnes

Great post. One challenge with second-order metrics is that they take longer to see the desired effects of your efforts. That's one reason why businesses track first-order metrics. Unfortunately, this leads to a proliferation of meaningless leading indicators.

In these cases, you need to look very carefully at your metrics to determine if they are useful or if they provide knowledge that seems solid but is actually deceptive.

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