Sean, you mentioned that 2 conditions must be true for the customer - 1) Solves painful problem(s). 2) Customer immediately "gets" how it solves their problem(s). One thing I was wondering, also related to your post last week, why is it important that they "get" the "how" right away?
Customers Don’t Know What They Want
Sean, you mentioned that 2 conditions must be true for the customer - 1) Solves painful problem(s). 2) Customer immediately "gets" how it solves their problem(s). One thing I was wondering, also related to your post last week, why is it important that they "get" the "how" right away?