Selling is not a Backup Plan
On Giving Up
Step Function Improvement
A Simple Growth Framework
Fundamentals are an Investment
Downstream Problems
Perceived Value
Methods and Outcomes
Learning From Someone Else’s Luck
What are we really fighting about?
Problems Today, Problems Tomorrow
Feast and Famine Markets
Setting Prices That Sell
Feeling Like a Failure
Reasons to Fail
Winning at Liar’s Poker
Balancing Explore & Exploit
Struggling Employees
When Perceptions Become Reality
Urgency
Don’t Confuse Strategy and Tactics
Breaking Things Down
Switching Costs
Your Data is Lying To You
Efficiency isn’t always Good
Getting Ahead of Negotiations
Do you need to win today, or tomorrow?
The Missing Customer Criteria
The Confidence Game
How many chances are enough?
1:1s
Are You Right On Purpose?
Opening and Closing Doors
Why Being a Leader is Lonely
You Cannot Be Afraid of Your Team
Stop Arguing, Start Debating
Hire Before It’s Too Late
Can a Customer Be a Number?
